The Male Gaze - Laura Mulvey.

The concept of gaze is one that deals with how an audience views the people presented.


Feminists (3 ways)
1. How men look at women. (see women as 'lesser' people, less powerful, objectified ect)
2. How women look at themselves. (looking for ways to improve themselves)
3. How women look at one another. (seeing what clothes they wear ect)


Film audiences have to 'view' characters from the perspective of a heterosexual male. The camera lingers on the curves of the body, and events which occur to women are presented largely in the context of a man's reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification of the male.



We had to answer five questions on this music video.

1. What colour tops was he and she wearing? blue and blue with white stripes.
2. What number was the lane? 10 x lane 3
3. What colour belts did he and she wear? brown and pink
4. What colour shoes did he and she wear? bowling shoes (red, blue, and white) and red
5. What colour eyes did he and she have? blue and brown.

The idea was that the girls would noticed these little details better than the boys would, as the boys would mainly be looking at the woman in the video.

Some theorists also have noted the sexualising of the female body even in situations where the female sexiness has nothing to do with the product being advertised.